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Today I am going to explain how to use internet for researching a paper. There are a lot of platforms on which you can research about whatever you want like Google, and Yahoo etc. I will prefer Google because it has bunch of staff for any single article. You can't select Wikipedia for research because it is not creditable. So now choose a topic lets say Target Marketing and I will tell you how to give the references for this topic.

First you need to open a web page and give the address www.google.com and write the name of the article Target Market. It will show a bunch of results about this. Just click on any link and start reading. Here is definition of target marketing. According to Susan Ward (2008) "Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments". This definition is of Susan Ward. It is updated in 2008. This is an example of citation in body.

Start the research for target by population, families, genders, occupations, educations, etc. this is demographic information. Now you will need geographic information like are people like to spend most time out door? What is the weather? Are these people conservative with their money? These kinds of researches will help to find target (Allbusiness, 2008). This is an example of online source. The name of website is all business. And it is updated in 2008.

Market research tell us price is not most important factor customers look at repair service, warranty, performance, and brand name etc. That means price is not enough to think about. A lot of other factors need concentration (Deana, 2007). This is an example of book article reference. The author's name is Deana. It is written in 2007. And the whole reference is listed below.

Mass market retailer is a newspaper which has article of target marketing. They say that before starting any business target the market is one of the important steps. This newspaper is committed to provide the researched informational (MMR, 2008). This is an example of newspaper article. It is published in 2008.

References:

Susan Ward, (2008). Definition of target marketing. Retrieved on September 12, 2008 from http://sbinfocanada.about.com/od/marketing/g/targetmarketing.htm

Allbusiness, (2008). Research target. Retrieved on September 12, 2008 from http://www.allbusiness.com/marketing/segmentation-targeting/848-1.html

Deana, (2007). Products & services, Jennyann Noack, Plan.Target.Market, 123Module 3.

MMR, (September 08, 2008). Target market. MassMarkerRetailer.com. Retrieved on September 12, 2008 from http://www.massmarketretailers.com/articles/Target_will.html




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